HOW GOOGLE MAPS ARE IMPORTANT FOR BUSINESSES:
Maps for marketing is a very new concept to the world of digital marketing. The map which was earlier used by people to trace their path and find direction is now a vital part of business promotion. Google as a brand earns a lot from the advertisement of businesses, and it had too played a decisive role in growing businesses. Nowadays people are very much dependent on smartphones for their activities and decision-making. Meanwhile, when people get an easy way to search for their interested shop/service directly on the map, makes it easy for them to access them. As we all know Google maps provides a very interactive environment to its user and its accuracy is also a very prominent key point in Google maps, which is a factor which plays a role in advertisement and digital marketing. Indexing businesses in Google Maps can help in growing one’s business.
As indexing a business in Google Maps is free of cost, so it can be a very good medium to transit business advertisements. Else, we can also go for media like Google Ads, which is a very powerful way to advertise one’s business and grow up online. Google Ads uses a very powerful way of tracking the browsing interest of the user known as cookies which helps them to show the ads to the targeted audience only.
Now, one may ask how can Google maps which is just a map searching application or site can help in growing or advertisement of a business? The answer is simple, when someone searches for keywords related to one’s business, he/she can see the related details about the required business on their screen. These users now can use Google maps to track the location and get to their required business address.
0 Comments